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CPSC Warns Consumers to Immediately Stop Using Mad Rabbit “RELIEVE” Lidocaine Numbing Cream Due to Risk of Serious Injury or Death to Young Children from Poisoning; Violates the Mandatory Standard for Child-Resistant Packaging

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Product Safety Warning Date: July 17, 2025

Product Safety Warning Number: 25-386

Name of Product: Mad Rabbit’s “RELIEVE” Lidocaine Numbing Cream

Hazard: The numbing creams contain more than 5 milligrams of lidocaine and do not come in child-resistant packaging, in violation of the Poison Prevention Packaging Act, posing a deadly risk of poisoning to young children.

Consumer Action: CPSC urges consumers to immediately secure the numbing creams out of sight and reach of children and dispose of them.

Pictures available here: https://www.cpsc.gov/Warnings/2025/CPSC-Warns-Consumers-to-Immediately-Stop-Using-Mad-Rabbit-RELIEVE-Lidocaine-Numbing-Cream-Due-to-Risk-of-Serious-Injury-or-Death-to-Young-Children-from-Poisoning-Violates-the-Mandatory-Standard-for-Child-Resistant-Packaging

Product Safety Warning Details

Description: WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using Mad Rabbit’s “RELIEVE” Lidocaine Numbing Cream. The numbing creams contain more than 5 milligrams of lidocaine and do not come in child-resistant packaging, in violation of the Poison Prevention Packaging Act, posing a deadly risk of poisoning to young children.

CPSC issued a Notice of Violation to the seller, Mad Rabbit, of Chagrin Falls, Ohio. Mad Rabbit has not agreed to recall these numbing creams or offer a remedy to consumers. 

The numbing creams are sold online at madrabbit.com for about $26. The numbing cream comes in a short wide-mouthed white container with black lettering and “RELIEVE” in large type and the company’s logo and “Mad Rabbit”, “Numbing Cream” and “Menthol” in smaller type.

CPSC is aware the firm may have also sold the “RELIEVE” numbing cream as part of its “Everything Tattoo Kit” for a total cost of $125. 

These products were manufactured in the United States.

CPSC urges consumers to immediately secure the numbing creams out of sight and reach of children and dispose of them

Sold At: The numbing creams are sold online at madrabbit.com for about $26. CPSC is aware the firm may have also sold the “RELIEVE” numbing cream as part of its “Everything Tattoo Kit” for a total cost of $125.

Seller: Mad Rabbit, of Chagrin Falls, Ohio

Manufactured In: United States

If you experienced a safety incident with this product, report it to CPSC on  www.SaferProducts.gov.

Individual Commissioners may have statements related to this topic.  Please visit www.cpsc.gov/commissioners to search for statements related to this or other topics.

Author: Marianne Halterman

Marianne is a member of the SafeKids Coalition of the Central Shenandoah Valley.

BeSafeChild.org is an informational site devoted to keeping children safe and informing parents, family members and caregivers of current issues affecting child health and safety.