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Heatstroke Communications for Calendar Year 2015

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The summer is heating up and NHTSA’s heatstroke prevention and awareness efforts are in full swing. This marks the fourth summer that NHTSA has spread awareness about the dangers of child heatstroke in hot cars, while urging parents and caregivers to think, “Where’s Baby? Look Before You Lock.”

Already, nine children this year and more than 30 children in 2014 lost their lives from heatstroke after adults left them in unattended vehicles. Heatstroke tragedies are 100-percent preventable, which is why we are looking for every opportunity to educate consumers on the importance of making sure that children are neither unintentionally locked in, nor able to gain access to (and become trapped in) unattended vehicles.

We are asking our highway traffic safety partners to ramp up activities this summer to augment the national effort. NHTSA is offering tools to assist you in communicating with the public. The 2015 campaign “Act Fast. Save a Life.” includes resources and tips on what bystanders should do if they see a young child locked in a parked car.

NHTSA is also asking our safety partners to help raise awareness about the dangers of kids and cars on July 31, National Heatstroke Prevention Day. Every hour on the hour starting at 7 a.m. EST @NHTSAgov will be using the hashtags #heatstrokekills and #checkforbaby on all its social media posts. Please join us in the concerted day-long social media conversation.

For more information, please see http://www.trafficsafetymarketing.gov/newtsm/heatstroke/11713-HeatstrokeCommMemo-july2015.pdf

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